Case study / Shoptet

BIJU

Working on the details of shopping.

I customise specific parts of BIJU’s existing Shoptet store: category introductions and product cards, prompts for missing variant selections, and access to product information while scrolling. Below, I show each change, including the states before and after choosing a ring size.

My contribution: Categories, variants and product pages
Context: Shoptet, existing template
What the example demonstrates: A prompt beside the missing choice

My contribution is the customisations described here.

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BIJU / working sheet

Choosing starts above the product list.

Need: Customers need a starting point before a long product listing.
My implementation: I added category introductions with copy, links to jewellery types and selected products. In the earrings category, visitors can go straight to hoops or studs. The add-on works within the existing Shoptet store.
Behaviour shown: The example connects introductory copy, links and cards populated from products.

BIJU’s earrings category introduction with copy, links and three selected products. — Captured from the live BIJU store on 17 October 2026. Prices and availability reflect that date.

02 / Choosing before buying

A ring needs a size before checkout.

Need: A required variant must be chosen before adding the product to the basket.
My implementation: Ring size is required; gift packaging is optional. If someone tries to buy without a size, the customisation shows a prompt beside the size control and moves focus there. Choosing an available variant clears it. Both states are shown side by side below.
Behaviour shown: The same product is shown before and after selecting a size.

The Czech prompt asking customers to choose a variant, directly above the ring sizes. — Before selection

The selected 55 mm ring size, in-stock availability and purchase controls with no prompt. — After selection

A prompt beside the field

Customers can see which choice is missing. Focus moves directly to the variant control.

Keyboard support

Variant selection works without a mouse and also handles unavailable variants.

Two captured states of the same product. Ring size is required; gift packaging is a separate optional extra.

A BIJU ring with photographs, size selection and purchase controls. — My contribution covers the add-ons and customisations described here for the existing store.

03 / Product information

Purchase controls alongside a longer description.

Need: Descriptions and specifications need to remain reachable while browsing.
My implementation: I added navigation between the description, specifications and other parts of a longer product page. The name, price and purchase controls remain accessible while scrolling. Videos appear where the product has them. These examples demonstrate changes to the interface; they do not measure sales impact.
Behaviour shown: The screenshot shows section navigation and the product content that follows.

Visit the product page

A BIJU bracelet page with persistent navigation, product description and specifications. — A product page and its navigation. Product copy, photographs and videos belong to BIJU and their respective authors.

Shoptet customisation

What needs work in your store?

Send me a link and describe where customers get stuck. We can review the change and agree on the next step.

Discuss a store improvement More about Shoptet customisation

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